Camiguin Isle be There: Camiguin launches tourism rebranding theme
3 min read
Camiguin, recognized as the “Island Born of Fire”, is envisioned to include extra hearth to its tourism marketing campaign as the provincial governing administration a short while ago launched its rebranding theme as it entirely reopens its community field.
With the new tagline “Camiguin Isle be There”, the rebranding a reboot to welcome site visitors once more just after the Covid-19 pandemic limited the entry of individuals in the island.
In accordance to governor Xavier Jesus Romualdo, the new tourism slogan is element of the provincial government’s transformation and advancement strategies, with the participation of communities, establishments and stakeholders.
Governor Rodin Romualdo, Department of Tourism (DOT) Area 10 director Marie Elaine Unchuan and Philippine Coastline Guard station commander Ensign Jay-R Bryant Peniones.
“We embarked on a new branding and marketing campaign to push Camiguin into the people’s minds that it’s a place that they can aspire go to,” he claimed.
The word “isle” was also decided on to substitute “I’ll” to emphasize Camiguin’s idyllic island living.
Governor Rodin Romualdo, Division of Tourism (DOT) Region 10 director Marie Elaine Unchuan and Philippine Coastline Guard station commander Ensign Jay-R Bryant Peniones.
He pointed out that in spite of its reopening in 2021, the province unsuccessful to satisfy the pre-pandemic tourist arrival as it only tallied all-around 120,000 past year, as opposed to 800,000 domestic and international people which brought in above P4.8 billion in receipts in 2019.
The provincial chief executive also disclosed the P 250-M Mantigue Island Tourism Program which will update its services and visitor services. Situated off Mahinog city, the marine park and white sand island is amongst northern Mindanao’s leading scuba diving locations since of its rich biodiversity and is the web site of the annual Camiguin Dive Pageant.
Alongside with the tourism rebranding, the province also inaugurated the new Arrival Terminal and visitor’s center at the Benoni Port in Mahinog in which ferry boat travellers will have their Clean Camiguin QR code processed by scanning equipment.
The provincial government executed the use of QR code for an organized and secure keep, electronic ticketing process at the unique tourist places, and much easier checking of studies for tourism arranging functions.
“We are also likely for the digitalization to reach ‘Smart Tourism’ exactly where tourists can take pleasure in the island with relieve and security,” Romualdo explained.
With its improved sights and digitalization in comprehensive swing, he is confident that Camiguin can reach 1 million arrivals by 2025.
Initial-time people to the province can get their QR code at www.cleancamiguinqr.com to enter their essential information, legitimate ID and vaccination report, for simplicity of entry at the airport and seaports specially this coming summer months peak period.
For the Holy Week, the province will be web hosting the Camiguin FireAthlon, a swim-bike-operate triathlon, and the yearly Panaad, a Fantastic Friday ritual exactly where spiritual devotees walk around the island’s 64-km circumferential road as a sacrifice, both in fulfillment of a vow or as penance for sins. The walk involves an ascent to the Stations of the Cross on aged Mt. Vulcan in Catarman town which functions 15 life-dimension tableaus on the Enthusiasm and resurrection of Jesus Christ.
The province is also regarded for the Lanzones Competition which is held each individual Oct to celebrate the bountiful harvest of this seasonal sweet tropical fruit.
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